More Chinese women are purchasing gowns for their big days
On the third floor of a tile-roofed house at the end of a nondescript alley in Suzhou, six young women sit at computers taking orders from around the world. In an adjacent room, sewing machines hum as white wedding gowns come off the production line in the 30-square-meter workshop. Shen Yan, founder and chief designer of the Top Wedding Dress Factory, says the workshop produces up to 1,200 dresses a month, at an average price of 1,000 yuan (109 euros). Once they are hanging in a Western wedding dress shop, three or four weeks later, they will have a price tag of at least $1,000 (709 euros).
In the Huqiu district of Suzhou, eastern China, at least 1,000 such factories have sprung up. They sell wedding dresses online, and almost all their customers are from overseas.
"We have online shops on all mainstream business-to-customer platforms like cn.made-in-china.com, Dhgate.com and eBay," Shen says. "Most of our clients are from Britain, the United States and Russia."
Just type "wedding dress" into the search engine of DHgate.com, one of the largest business-to-consumer platforms connecting overseas buyers with Chinese sellers, and more than 468,000 entries pop up.
After ordering and paying, most customers will have their dresses in 25-35 days.
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