Saturday, July 30, 2011

mac cosmetics founded and headquartered in Toronto, Canada

Make-up Art Cosmetics, better known as M·A·C or MAC Cosmetics, is a manufacturer of cosmetics founded and headquartered in Toronto, Canada.
* 1 History
* 2 Products
* 3 M·A·C PRO
* 4 Social initiatives
* 5 Controversy
* 6 References
* 7 External links
M·A·C Cosmetics, Makeup Art Cosmetics, was founded in Toronto, Canada by Frank Toskan and Frank Angelo in 1984. The first U.S M·A·C store opened in 1991, in Greenwich Village, New York.
The company's products were initially specifically designed for professional make-up artists, but are now sold to consumers worldwide.
Estée Lauder Companies acquired controlling interest of M·A·C in 1994, then completed their acquisition of the company in 1998. Original founder, Frank Angelo, died in 1997 due to complications during surgery.
On January 28, 2011, Warner Bros. Consumer Products announced that DC Comics' iconic heroine Wonder Woman will team up with M·A·C Cosmetics to create a Wonder Woman makeup collection that will be available in M·A·C stores in the spring of 2011. The collection includes blush, eye shadow, eyeliner, lip gloss, lipstick, mascara, mineral powder and nail polish.
The M·A·C PRO Program is provided to professionals in the industry. identification. The application is mailed and approved by a M·A·C PRO representative. Cosmetic professionals and students receive discounts on purchases.]
Social initiatives
M·A·C has five social initiative programs currently in place.
* M·A·C Cruelty-Free Beauty: principle that prohibits animal testing and the policy is extended to ingredient suppliers as well.
* Back 2 M·A·C Recycling: offers free lipglass, eyeshadow, or lipstick at any MAC location (lipsticks only at M·A·C counters in department stores) with the return of six empty M·A·C containers. Viva Glam products are excluded.
* M·A·C Kids Helping Kids: started in 1994 where kids living with HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations.
* The M·A·C AIDS Fund: supports community organizations providing direct services to people living with AIDS.
* M·A·C Viva Glam: 100% of the purchase price of any Viva Glam product (lipsticks, lipglasses and holiday sets) goes to the M·A·C Aids Fund.

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